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In October 2022, Elon Musk marched through Twitter’s front doors carrying a kitchen sink, tweeting a message to his millions of followers: ‘let that sink in’. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come – brutal, sometimes arbitrary mass firings, an exodus of advertisers and ‘blue-tick’ celebrities, and a vicious Shakespearean battle for control. With unique access to Twitter employees and Musk’s confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.
| Weight | 0.44 kg |
|---|---|
| Dimensions | 23.3 × 15.3 × 3.3 cm |
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| Publisher | |
| Imprint | |
| Cover | Paperback |
| Pages | 352 |
| Language | English |
| Edition | Export ed |
| Dewey | 338.761006754 (edition:23) |
| Readership | General – Trade / Code: K |
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